TCPA consent
Also called: TCPA, prior express written consent, PEWC, Telephone Consumer Protection Act
TCPA consent is the permission a person gives a business to contact them with marketing calls or texts, as required by the Telephone Consumer Protection Act.
For marketing calls and texts that use automated dialing or prerecorded voice, the TCPA generally requires prior express written consent. That consent has to be clear about who will contact the person and how.
The FCC's one-to-one consent rule, which would have limited consent to one seller at a time, was vacated by a federal appeals court in January 2025 before it took effect. Agencies buying leads should still check how and where consent was captured.
Calling or texting without valid consent is one of the most expensive mistakes an agency can make. Consent records belong in the CRM, attached to the contact.
"Every web form records TCPA consent with the date, the wording shown and the page it came from."
Do insurance agents need consent before texting leads?
For marketing texts and calls that use automated systems, the TCPA generally requires prior express written consent. Record when and how consent was given, and check how purchased leads gave theirs. General information, not legal advice.
General information, not legal advice. Rules change; check current CMS, FCC and carrier guidance.