A2P 10DLC registration
Also called: A2P 10DLC, 10DLC, business text message registration
A2P 10DLC is the US registration system for businesses that send text messages from ordinary 10-digit phone numbers; brands and their messaging campaigns are registered so carriers will deliver the texts.
A2P means application-to-person: texts sent by software rather than typed by hand on a phone. Without registration, carriers filter or block those messages.
For an agency using a CRM like GoHighLevel to text clients, registration covers the business (the brand) and each type of message it sends (the campaign), including sample messages and how people opt in.
Unregistered or poorly described campaigns get texts blocked right when the agency needs them, often in the middle of AEP.
"Our texts stopped delivering until we finished A2P 10DLC registration for the agency's number."
Do insurance agencies need A2P 10DLC registration to text from GoHighLevel?
Yes, businesses texting from standard 10-digit US numbers through software need to register their brand and messaging campaigns, or carriers may filter the texts. In GoHighLevel, registration is completed inside the account's phone system settings.
General information, not legal advice. Rules change; check current CMS, FCC and carrier guidance.