Speed to lead
Also called: lead response time, speed-to-lead
Speed to lead is the time between a prospect asking for information and an agent or automated message responding.
A prospect who just filled in a form is paying attention right now. Within hours, that attention goes to whoever answered first or to something else entirely.
Agencies shorten speed to lead with instant confirmation texts and emails, round-robin assignment so a lead always has an owner, and alerts that tell an agent when a new lead is waiting.
Fast follow-up turns the same number of leads into more appointments, without spending more on leads.
"We improved speed to lead by texting every new form fill instantly and assigning it to an agent within minutes."
How fast should insurance agents follow up on new leads?
As fast as possible, ideally within minutes while the prospect is still paying attention. Instant automated confirmations and automatic assignment to an agent help, as long as consent is in place.