Kevlex General Terms and Conditions for Services

Last updated: 19 October 2026

Kevlex Management B.V., trading as Kevlex Digital and Kevlex Academy. Sisalbaan 5a, 2352 AZ Leiderdorp, The Netherlands. KvK 81126042. VAT NL861943120B01.

1. Definitions

• Kevlex: Kevlex Management B.V., trading as Kevlex Digital and Kevlex Academy, KvK 81126042.
• Client: the business that enters into an Agreement with Kevlex.
• Agreement: a proposal, statement of work (SOW) or order form accepted by the Client, together with these General Terms and the Data Processing Agreement.
• Services: the work Kevlex performs under an Agreement.
• Deliverables: materials Kevlex creates specifically for the Client under an Agreement.
• Kevlex IP: everything Kevlex owns or develops independently of a specific Client, including snapshots, templates, workflows, automations, code, SOPs, training content, methods and know-how.
• Platforms: software operated by Kevlex, such as RevEngine, client and agent portals, and Process Flow.
• Authorized Users: the Client's employees, appointed agents and contractors whom the Client allows to use the Services or Platforms.
• Communications: SMS, MMS, email, calls, voicemail drops, chat messages and ads sent to the Client's leads, customers or audiences through systems Kevlex builds or operates.
• Client Data: data the Client or its Authorized Users supply, or that is collected through the Client's accounts, including lead and contact data.

2. Applicability and business-only scope

1. These General Terms apply to every Agreement.
2. Kevlex contracts only with businesses. The Client confirms it acts in the course of its trade or profession.
3. The Client's own purchasing or general terms do not apply.
4. If documents conflict, this order applies: (a) the Agreement, (b) the Data Processing Agreement for data protection matters, (c) these General Terms, (d) the Website Terms of Use. A signed Agreement or SOW therefore always prevails over these General Terms.

3. Services

The Services may include:

• GoHighLevel implementation, configuration and administration;
• marketing automation, campaign build and campaign execution;
• managed marketing and sales operations;
• reporting, analytics and dashboards;
• access to Platforms;
• training and courses delivered under the Kevlex Academy name.

The scope, deliverables, timelines and fees of each engagement are set in the Agreement. Kevlex performs the Services with reasonable care and skill. Unless the Agreement expressly guarantees a result, Kevlex's obligation is one of best efforts (inspanningsverplichting), not a guaranteed outcome.

4. Client cooperation

The Client provides timely access to accounts, information, brand materials and decision-makers, and gives approvals within the agreed time. Timelines move with any delay in Client cooperation. Extra work caused by incorrect or late input is charged at the agreed rates.

5. Authorized Users and no resale

The Client may let its Authorized Users use the Services and Platforms. The Client is responsible for their conduct and for keeping their credentials secure.

The Client may not resell, sublicense or give access to the Services, Platforms or Kevlex IP to anyone outside its own organization and its appointed agents without Kevlex's written consent.

6. Fees and payment

1. Fees are set in the Agreement and charged in the currency stated there, which is USD unless stated otherwise. Kevlex Management B.V. issues all invoices.
2. Fees exclude VAT and other taxes, which the Client pays where applicable.
3. Invoices are due within 14 days of the invoice date unless the Agreement states otherwise.
4. On late payment Kevlex may charge statutory commercial interest (wettelijke handelsrente) and reasonable collection costs, and may suspend the Services under clause 17.4.
5. Kevlex may adjust recurring fees with at least 30 days' written notice. The Client may then terminate the affected Service with effect from the date the new fees start.
6. Third-party costs, such as GoHighLevel subscriptions, phone numbers, SMS and call usage, A2P registration fees and ad spend, are paid by the Client unless the Agreement states they are included.

7. Third-party platforms

The Services rely on third-party platforms, including GoHighLevel (LeadConnector), telecom carriers and SMS providers, email providers, Meta, Google and payment processors. The Client's use of them is subject to those providers' terms, which the Client must accept where required.

Kevlex is not responsible for third-party outages, pricing or policy changes, carrier filtering, deliverability, A2P registration decisions, ad account restrictions or account suspensions. Kevlex will reasonably help the Client resolve such issues within the scope of the Agreement.

8. Client compliance responsibilities

1. The Client is the sender and advertiser of record for all Communications. The Client is solely responsible for their lawfulness, including compliance with:
   • the Telephone Consumer Protection Act (TCPA), state telemarketing and "mini-TCPA" laws, and the National and state Do Not Call registries;
   • A2P 10DLC brand and campaign registration and carrier messaging rules;
   • the CAN-SPAM Act and applicable email rules;
   • insurance marketing rules, including CMS Medicare Communications and Marketing Guidelines, state insurance department rules, carrier approval requirements and agent licensing and appointment requirements;
   • applicable privacy laws.
2. The Client warrants that every contact list, lead source and consent record it supplies or directs Kevlex to use was lawfully obtained and covers the Communications sent.
3. The Client approves the content, audience and schedule of Communications before launch. Approval by the Client, or by an Authorized User, confirms the Client has reviewed it for compliance.
4. Kevlex does not give legal or regulatory compliance advice. Any compliance-related suggestions from Kevlex are operational, not legal advice.
5. Kevlex may pause or refuse any Communication it reasonably believes is unlawful, lacks consent or risks a carrier or platform suspension, and will tell the Client promptly.
6. The Client indemnifies Kevlex under clause 16 against claims arising from Communications, consent, lead sources and Client-approved content.

9. Use of AI tools

Kevlex uses AI tools, including large language models, to help draft content, build automations, analyse data and write code. Kevlex reviews AI-assisted output before delivery.

The Client remains responsible for the final review of compliance-sensitive content, such as Medicare and insurance marketing copy. Ownership of AI-assisted Deliverables follows clause 10. AI providers used to process Client Data are listed as sub-processors in the Data Processing Agreement.

10. Intellectual property

1. Kevlex IP remains Kevlex's property, including where it is used in, or deployed into, a Deliverable or a Client account.
2. On full payment, the Client owns the Client-specific content in the Deliverables, such as campaign copy, creative, reports and documents written for the Client.
3. The Client receives a perpetual, non-exclusive, non-transferable licence to use Kevlex IP embedded in Deliverables and in its own accounts for its internal business. This includes keeping and using workflows and automations built in its own GoHighLevel account after the Agreement ends.
4. The Client may not extract, copy, share or resell Kevlex snapshots, templates, code or training content outside its own organization.
5. Kevlex may reuse general know-how, methods and non-confidential learnings from any engagement.
6. Kevlex may name the Client as a client in its marketing unless the Client objects in writing. Testimonials and case studies naming the Client need its approval.

11. Platforms

1. Kevlex grants the Client access to the Platforms for the duration of the Agreement.
2. Kevlex aims for high availability but does not guarantee uninterrupted service. Planned maintenance is announced where possible.
3. Kevlex may suspend access for non-payment, abuse, security risk, or breach of clause 5 or of the acceptable use rules in the Website Terms of Use.
4. Within 30 days after the Agreement ends, the Client may request an export of its Client Data from a Platform in a standard format. Kevlex then deletes it in line with the Data Processing Agreement.
5. Where Kevlex publishes product-specific terms for a Platform, they prevail over this clause 11 for that Platform.

12. Confidentiality

Each party keeps the other's non-public business information confidential and uses it only to perform the Agreement. This does not cover information that is public, already known, independently developed or required to be disclosed by law. This obligation lasts for 3 years after the Agreement ends.

13. Data protection

When Kevlex processes personal data on the Client's behalf, the Kevlex Data Processing Agreement applies and forms part of the Agreement.

14. No guaranteed results

Kevlex does not guarantee any specific number of leads, appointments, sales, deliverability rates, rankings or revenue. Results depend on factors outside Kevlex's control, including the Client's offer, follow-up, market and third-party platforms.

15. Limitation of liability

1. Kevlex is liable only if the Client has given written notice of default with a reasonable period to remedy it, and Kevlex has not remedied it in that period (ingebrekestelling), unless remedy is impossible.
2. Kevlex is not liable for indirect or consequential loss, including lost profit, lost revenue, lost data, business interruption, regulatory fines or penalties, and third-party claims arising from Communications.
3. Kevlex's total liability per event, or series of connected events, is limited to the fees paid or payable for the Services giving rise to the claim in the 6 months before the event, in the currency invoiced.
4. Claims expire unless notified in writing within 12 months of the Client becoming aware of the event.
5. Nothing limits liability for intent or deliberate recklessness (opzet of bewuste roekeloosheid) of Kevlex's management.

16. Indemnity

The Client indemnifies Kevlex, its directors, staff and contractors against all third-party claims, fines, penalties, settlements and reasonable legal costs arising from:

1. Communications sent for the Client;
2. lead sources, contact lists and consents supplied or directed by the Client;
3. Client-approved content;
4. the Client's breach of clause 5, clause 8 or applicable law;
5. Client Data infringing third-party rights.

Kevlex notifies the Client promptly of any such claim and cooperates reasonably in its defence.

17. Term, suspension and termination

1. The term and notice periods of each engagement are set in the Agreement.
2. Either party may terminate an Agreement by written notice if the other materially breaches it and fails to remedy the breach within 30 days of written notice.
3. Either party may terminate immediately if the other is declared bankrupt, granted a suspension of payments or ceases business.
4. Kevlex may suspend Services without liability when an invoice is more than 7 days overdue after a reminder, or under clause 8.5 or clause 11.3.
5. On termination, all fees accrued up to the end date become payable. Kevlex will reasonably assist with handover of Client accounts and Deliverables. Extensive transition work is charged at the agreed rates.
6. Clauses that by their nature survive termination, including clauses 10, 12, 15, 16 and 20, remain in force.

18. Force majeure

Neither party is liable for failure caused by circumstances beyond its reasonable control, including third-party platform outages, carrier or network failures, and government action. If force majeure lasts more than 60 days, either party may terminate the affected Agreement.

19. Changes to these General Terms

Kevlex may amend these General Terms with at least 30 days' written notice. Amendments apply to running Agreements from the next renewal or billing period. A Client that objects may terminate the affected Agreement before the amendment takes effect.

20. Governing law and courts

All Agreements are governed by Dutch law. The United Nations Convention on Contracts for the International Sale of Goods (CISG) does not apply. The District Court of The Hague (Rechtbank Den Haag) has exclusive jurisdiction. Kevlex may also bring payment claims before the competent courts of the Client's place of business.

21. General

1. Notices may be given by email to the addresses named in the Agreement.
2. The Agreement is the entire agreement on its subject.
3. If a provision is invalid, the rest remains in force and the parties replace it with a valid provision closest to its intent.
4. A failure to enforce a right is not a waiver.
5. The Client may not assign the Agreement without Kevlex's written consent. Kevlex may assign it to an affiliate or a successor of its business.