Turning 65 marketing (T65)
Also called: T65, T65 marketing, turning 65 leads, age-in marketing
Turning 65 (T65) marketing is the outreach an agency runs to people approaching Medicare eligibility, timed to each contact's months-to-65 rather than to the calendar.
A T65 program usually groups contacts by how far they are from their 65th birthday and sends each group the message that fits: early education a year out, appointment invitations a few months before the Initial Enrollment Period, and follow-up during it.
Because every contact has a different birthday, T65 runs continuously. It is one of the few Medicare campaigns that produces new clients every month instead of once a year.
New-to-Medicare clients often stay with the first agent who helped them. A steady T65 program builds the book year-round.
"Our T65 list is grouped by months-to-65, so every contact gets the message that fits where they are."
How do I build a turning 65 lead nurture campaign for my Medicare agency?
Store each contact's birthday, group contacts by months-to-65, and send each group the right step: education early, an appointment invitation before the Initial Enrollment Period, and follow-up during it.