Retargeting
Also called: remarketing, retargeting ads
Retargeting shows ads to people who already visited a website or engaged with a business, so the business stays visible while they decide.
Most people who read an article don't contact the business that day. Retargeting keeps the agency in front of them on other sites and social platforms over the following weeks.
It works best when the ad matches what the person already read: someone who read about AEP planning sees an AEP offer, not a generic brand ad. Ads aimed at Medicare beneficiaries also have to follow CMS marketing rules.
Staying in front of people who already know the agency usually costs less than reaching people who have never heard of it.
"Readers of our GoHighLevel setup article see retargeting ads for a free CRM review over the next few weeks."
Do retargeting ads work for insurance agency websites?
They can, especially for long decisions: the ad keeps the agency in view after someone reads its content. Match the ad to what the person read, and follow platform and CMS rules for anything aimed at Medicare beneficiaries.