Independent insurance agency
Also called: independent brokerage, independent insurance brokerage, independent agent
An independent insurance agency is an agency that is appointed with several carriers and can offer clients plans from more than one company, rather than representing a single insurer.
Independent agencies own their client relationships and choose which carriers to work with, often through an FMO or IMO. That independence means they also own their marketing: lead generation, follow-up and client retention are the agency's job, not the carrier's.
Many independent agencies that sell Medicare, life, health and annuities have grown past the point where the owner can run marketing alongside selling.
Independent agencies compete on service and relationships, which makes consistent marketing and follow-up a core part of the business.
"As an independent insurance agency, we sell Medicare, life and annuities from several carriers and own our client relationships."
What does a marketing agency for independent insurance brokerages do?
It runs the marketing an independent agency would otherwise do itself: campaigns for new and existing clients, CRM and automation setup, compliance-aware outreach and reporting on which marketing produces business.
Related terms
On RevEngine: FMO, IMO and MGA